Post by account_disabled on Mar 10, 2024 3:32:43 GMT
In a company's internationalization plan, measurable, verifiable and tangible goals and objectives are key elements for success. In this sense, the vision and closer contact that small and medium-sized companies have in their markets gives them a margin of advantage that larger companies lack, an advantage that it is important to know how to take full advantage of.
All this, however, is not an obstacle Ecuador Mobile Number List to the fact that a correct evaluation of results is sometimes treated almost as a necessary evil, so that it is not given all the due attention or its full potential is taken advantage of, but it is not possible to advance or remain in a market, whatever it may be, without an evaluation against the objectives set and those achieved so far. We must not lose sight of the fact that this work is part of the company's responsibility to its shareholders and workers – how is it possible to work better, learn, innovate and maximize results in a sustainable way? – and customers, the ultimate reason for a company to exist.
At the same time, to ensure their effectiveness, the criteria must evolve and adapt to the sales factors that influence the forecasts:
observed and verified distribution or consumption trends
enactment of laws or scientific/technological developments that trigger the creation of new markets or their closure
economic fluctuations
in order to carry out an accurate evaluation and avoid strategic decisions based on obsolete indicators.
Combining the appropriate interpretation of the information obtained with the creation of added value is the only way to break into and maintain a presence in foreign markets. The planning activities carried out previously should help guide the control of results and dictate a framework of corrective actions – allocate resources for improvement, staff motivation, solidify relationships with clients – in the event of any deviation in the route caused by poor performance. insufficient.
The indicators most used to measure, manage and communicate results, such as quotes, orders shipped, best-selling products, sales and income growth, etc., must be combined with other non-financial measurements such as those elements that impact results: innovation , use of resources, competitors, cost, the life cycle or nature of the product offered, quality of the product or service; Regarding this, it is worth remembering that the “one size fits all” approach does not exist: many times quality is defined by the client according to how the product or service responds to their specific needs, which vary from market to market.
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